“Working with CycleLifeHQ has been fantastic! They truly understand what makes a great cycling destination and have allowed us to take a more holistic approach to improving our bike tourism promotion. Their platform allows us to present our cycling assets in a more dynamic and meaningful way, while also providing a comprehensive set of tools that will allow us to engage both visitors and locals like we never have before.”
– Lee McLaughlin, Senior Director of Marketing, Visit Tucson
“For us, bicycle tourism is really about ‘hospitality’ – it’s important that cycle tourists are made to feel welcome. We achieve this through the personal interactions cycle tourists have with the local community and businesses, and also through the CycleLifeHQ platform. Because this offers a centralized one-stop-shop, businesses, services and facilities are no longer disparate. They are connected and coherent, welcoming cyclist tourists through a coordinated approach that makes it really easy for them to find information and to know what to do and what to expect in Newport’. – Bari Freeman, Executive Director, Bike Newport
The path to getting more visitors is different for each destination. It’s not just about a good website, or good product, or more marketing. It’s about understanding what makes you unique, what is getting in the way, and what you need to do about it.
We provide destinations with a bicycle tourism one-stop-shop that covers your strategy, your product and your marketing.
We can work with you on a yearly subscription basis or we can provide one or a combination of services. Because this is all we do, we have developed tools to get you up and running in under 6 weeks and at a fraction of the cost. It’s all about you and your needs.
Our services span the full life cycle of needs and cover 4 broad areas. They are designed to attract more bicycle visitors to your destination and to generate business and jobs in your local area.
We work with, for and on behalf of local government, businesses, organizations and community stakeholders to establish, engage, expand and optimize your cycle tourism destination incorporating routes, events, businesses, services and partnerships.
We use our assessment tools and the insights gained from over 150 cycle tourism destinations to quickly identify what you want to achieve, where you should focus your efforts, what you need to do, and how you are going to get there.This work is undertaken with key stakeholders to get it right, get it known, and get it moving. We produce a tailored bicycle tourism strategy and roadmap to provide clarity of direction and to optomize your investment.
- Destination Bicycle Tourism Assessment
- Roadmap to success
- Community engagement and awreness
- Local business education
We create a fully integrated and highly engaging digital one-stop-shop for your bicycle tourism offer.
We collaboratively design and digitise key sightseeing routes into accessible journeys, showcasing points of interest, events, services and resources that build traction.
CycleLifeHQ provides immediate access to technology that allows you to quickly digitize all your paper-based cycling routes and creates mobile and laptop friendly information.
This approach makes it easier for prospective visitors to find, engage with, and spend time in your destination. Visitors can access this through your existing website as well as across mobile and (shortly) an app. The platform also includes a marketplace that, if the destination desires, allows local businesses to list and visitors to buy their services.
We develop a compelling story and narrative that creates interest and willingness to uptake local cycling for inbound and local consumers.
CycleLifeHQ has dedicated marketing staff to assist you promote and market your destination through social media channels as well as the creation of online and printed materials.
- One-stop-shop global cycle tourism marketplace – www.cyclelifehq.com
- Ride listings
- Business Listings
- Destination landing page
- Comprehensive marketing campaign
- Print and online media materials and support
Once the basics are in place and would-be cycle tourists are starting to become aware of your destination, now’s the time to seize further opportunity to upskill, develop new products and services and further provide for the growing influx of cycle visitors to your destination.
Because bicycle tourism maturity is evolving rapidly, it is important that both the local community and local businesses know what it means to be cyclist friendly and the destination uses the opportunities to create supply to match demand (i.e. jobs and businesses!). We work with you to assist your local community and businesses to improve the quality of visitor experiences – through education and product development / enhancement.
- Local industry development – online and face to face
- Professional resources for planning organizations and for local businesses [free]
- Bike Friendly Community certification
Design and deliver (with your marketing team) a range of bicycle tourism campaigns to drive growth, including curated itineraries and a visiting friends and relatives program. Data and insights from our digital footprint will get your offer out to get more visitors, spending more and staying longer.
- Targeted marketing campaigns
- Package itineraries
- Search Engine Optomization
- Visiting friends and relatives program