Bicycle tourism: transforming destinations across the world, for the better.

 

  • Local Governments receive more than US$13.3 billion directly back in tax revenue from their local bicycle tourism industry.

  • Globally, the bicycle tourism industry provides over 847,000 jobs.

  • In Europe alone, there are 2.3 billion cycle tourism trips each year, representing $44 billion Euros.

  • The global bicycle tourism industry is worth more than 3 times that of the bicycle product industry.

  • There is currently a 550% growth opportunity in both the US and Australia.

  • Mobile searches for cycling destinations increased by over 40% in 2017.

  • The world’s top bicycle tourism destinations generate millions of local dollars annually.

  • Bicycle tourism is the fastest growing outdoor travel sector.

  • The largest growth markets in bicycle sales are electric and gravel bikes.

  • Cyclists are very appreciative of the services offered by local destinations – they’ve worked hard to get there

  • A strong local cycling culture will contribute to a strong bicycle tourism culture.

  • Bicycle tourism is a sustainable industry.

  • Bicycle tourists tend to stay longer and spend more.