Getting started: 101

 

You’ve got the info.

Now, where to start?

Many destinations can easily capitalize on what they’ve already got to attract more bicycle tourists, without having to spend a lot of money or provide significant new infrastructure.

 

Here are our key recommendations:

  • Start small.

  • Work with what you’ve already got

  • Find and tell your unique story/narrative

  • Develop a compelling and strategic marketing campaign

  • Curate itinerary packages

  • Engage with local businesses

 

Make it easy for cyclists:

  • to find you

  • to find and access trails

  • to navigate once on the trail

  • to connect experiences