Planning and management

topics covered here include

  • Planning
    • developing a cycle tourism strategy
    • move the strategy to a plan
    • supporting the plan with a budget
    • How to link cycle tourism with mainstream tourism products
  • Funding
    • Applying for grants
    • internal business case for more $$s
  • Tracking Benefits
    • Define, baseline and track your benefit measures
    • Typical benefit measures
    • Tracking visitor numbers
    • Tracking visitor satisfaction
    • Tracking visitor spend
  • Know thy customer
    • Typical customer profiles
    • How to target these customers