In 2016-17, we conducted a global research program covering 145 bicycle tourism destinations, across multi-segments, over 60 site visits and 500 interviews. We wanted to know: What is the size and scope of the bicycle tourism industry? What are the industry’s current conditions? What challenges does the industry have? What are the better practices which lead to success? And what is the path to get there? The bicycle product industry is worth US$33 billion annually. What’s staggering, however, is that the bicycle tourism industry is worth three times more than this. In 2017 the global bicycle tourism industry was worth [...]
In October this year, the City of Greater Bendigo, together with CycleLifeHQ and Bike Bendigo, are hosting a jam-packed 6 day program of presenters, professional workshops, activities, events and networking opportunities to discuss all things bicycle tourism and active travel in the Australian and New Zealand contexts. READ THE MEDIA RELEASE: 20180322 Media Release - Call for Abstracts Bicycle Tourism and active travel conference in Bendigo October 2018 The program will commence with a Bicycle Tourism Conference, to be held Friday 26 October, with its central theme: ‘Bicycle Tourism: Transforming Global Communities and Economies’. Preceding this, CycleLifeHQ will facilitate a half-day interactive [...]
Greater Bendigo has become the first community in Australia to become a Bicycle Friendly Community, accredited by CycleLifeHQ. Bendigo's silver award recognises their community engagement and bicycle education, the inclusion of bicycle facilities as part of road infrastructure projects, maintenance of off-road cycling facilities and the integration of bicycle planning with community facilities. 20180320 Press Release Bicycle Friendly Community award status for Bendigo
Bicycle Tourism CycleLIfeHQ With the release today of their ‘Guide to Bicycle Tourism Success’, CycleLifeHQ has firmly established their position as thought leaders for the global bicycle tourism industry. The Guide provides destinations with everything they need to know to attract more bicycle tourists to their area - increasing revenue and jobs for local communities and economies. It covers the fundamentals of bicycle tourism: what it is, why it's growing so rapidly and what the keys to success are. READ MORE 20180315 - Guide to Bicycle Tourism Success - PRESS RELEASE CycleLifeHQ
Mountain bikers will benefit from one-stop-shop online destination marketplace CycleLifeHQ has recently signed a partnership agreement with the International Mountain Biking Association (IMBA) to bring the benefits of cycle tourism to its global member base. Read the full press release here. About CycleLifeHQ CycleLifeHQ is a bicycle tourism development company that helps destinations grow their local economy and jobs through sustainable cycle tourism experiences, injecting cash directly back into local destinations, businesses and communities. Media contact: Charles Black CycleLifeHQ Chief Executive Officer About IMBA The International Mountain Bicycling Association (IMBA) is a 501(c)3 nonprofit educational association established in 1988. Its [...]
How CycleLifeHQ helps destinations Establish a sustainable local cycling tourism offering We work with, for and on behalf of local government and community stakeholders to design, plan, activate and manage your cycle tourism destination incorporating routes, events, services and partnerships. Gain access and prominence in a global marketplace Through our global marketplace and cycling destination marketing platform, we can showcase everything your destination has to offer to inbound and local customers, boosting your brand awareness and reputation. Attract and convert more and new customers By making easier for customers to search, find and book everything they need to bike your destination, [...]
We presented at the NBTConference Florida in 2017. Our presentation covered the following topics: one two three You can get a copy of the presentation here.