CycleLifeHQ is a bicycle tourism development and destination marketing company that helps destinations grow their local economy and jobs through bicycle tourism.

Our Vision

To grow the global cycle tourism industry

Our Mission

Our mission is to make cycling holidays and vacations as accessible to people as skiing holidays. We want everyone to be able to take a bicycle vacation. To either use their bicycle as transport between destinations or to focus their visit on a single destination and use their bicycle as the centre piece of their experience.
We do this by making it easy for people to find, plan and book amazing bicycling experiences and share the gear and expertise needed to make them possible. Our goal is to empower expert individuals, small businesses, and nonprofit organizations to offer their services directly to community members. This builds relationships and empowers folks from all segments of the cycling industry to chart their own creative and financially independent paths.
From local tour guides to bicycle advocacy groups we empower you and the rest of the CycleLifeHQ community to offer services that fulfill each other’s cycling needs and help make cycle tourism better for everyone.

Our Team

Matthew Ryan
Matthew RyanHead of Digital
Chief Digital Officer and co-founder, Matthew rides mountain bikes and is passionate about technology. Matt is responsible for product development and solving the problems relevant to our destinations, businesses and cyclists.
Charles Black
Charles BlackCEO and Co-Founder
CEO and co-founder, Charles has been riding bikes all of his life. CycleLifeHQ was born out of his belief that the world’s first bicycle tourism one-stop-shop could radically transform the lives of individuals, businesses and communities.
Anna Gurnhill
Anna GurnhillGlobal Operations Manager
Global Operations Manager, Anna is an endurance triathlete who also loves hill climbs and cycle-cations on her roadie. She is responsible for working with destinations to create marketplace content and promote their cycling experiences, and to raise the profile and presence of CycleLifeHQ through quality communication and knowledge development.
Jeff Miller
Jeff MillerVP North America
VP North America, Jeff Miller has been leading organizations to make communities across the country safer and better for biking and walking for many years. Jeff leads our North American business helping destinations and local businesses use CycleLifeHQ to integrate cycle tourism in their community.
Phil Latz
Phil LatzSpecialist Advisor
Specialist advisor to the CycleLifeHQ team, Phil has been involved in the cycle industry all his life. Phil has co-founded and grown bicycling australia magazine and other related media assets. He has also created and published a series of Where to Ride guide books. Phil provides his deep experience and expertise to the team around cycling and cycle tourism.