Our Vision:

To grow the global bicycle tourism industry.

Our Mission:

We’re a bicycle tourism development and destination marketing company that helps destinations grow their local economy and jobs through bicycle tourism.
Our mission is to make cycling holidays and vacations as accessible to people as skiing holidays.
We do this by making it easy for people to find, plan and book amazing bicycling experiences and share the gear and expertise needed to make them possible.
Our goal is to empower expert individuals, small businesses, and nonprofit organizations to offer their services directly to community members. This builds relationships and empowers folks from all segments of the cycling industry to chart their own creative and financially independent paths.

Our Team:

Matthew Ryan
Matthew RyanHead of Digital
Chief Digital Officer and co-founder, Matthew rides mountain bikes and is passionate about technology. Matt is responsible for product development and solving the problems relevant to our destinations, businesses and cyclists.
Charles Black
Charles BlackCEO and Co-Founder
CEO and co-founder, Charles has been riding bikes all of his life. CycleLifeHQ was born out of his belief that the world’s first bicycle tourism one-stop-shop could radically transform the lives of individuals, businesses and communities.
Anna Gurnhill
Anna GurnhillGlobal Operations Manager
Global Operations Manager, Anna is an endurance triathlete who also loves hill climbs and cycle-cations on her roadie. She is responsible for working with destinations to create marketplace content and promote their cycling experiences, and to raise the profile and presence of CycleLifeHQ through quality communication and knowledge development.
Jeff Miller
Jeff MillerVP North America
VP North America, Jeff Miller has been leading organizations to make communities across the country safer and better for biking and walking for many years. Jeff leads our North American business helping destinations and local businesses use CycleLifeHQ to integrate cycle tourism in their community.
Phil Latz
Phil LatzSpecialist Advisor
Specialist advisor to the CycleLifeHQ team, Phil has been involved in the cycle industry all his life. Phil has co-founded and grown bicycling australia magazine and other related media assets. He has also created and published a series of Where to Ride guide books. Phil provides his deep experience and expertise to the team around cycling and cycle tourism.

Our partners

We have partnered with the League of American Bicyclists and the International Mountain Bicycling Association to for a range of opportunities and experiences to make riding better for all; through collaboration and coordination across the cycling community – for leisure/recreation, commuting/active transport, mountain bikers, road riders and sightseers/bicycle tourists.

We always welcome new partnerships with suitable organizations. Please contact us if you think there may be mutually beneficial opportunities to further ridership participation across the globe. Please contact us at info@cyclelifehq.com to discuss your proposition.


Supporting charity

CycleLifeHQ is a proud supporter of global bicycle charity, World Bicycle Relief (WBR). WBR mobilizes people in developing countries through the provision of Buffalo Bikes to enable access to education, healthcare and economic opportunity.