Welcome 2018-06-21T23:57:31+00:00

Helping you tap into the $100 Billion bicycle travel and tourism industry

Helping you tap into the $100 Billion bicycle travel and tourism industry

Who we are

CycleLifeHQ is an online destination marketing platform and one-stop-shop for bicycle tourism experiences where cyclists and others can research, plan and book their next cycle tourism adventure all in one place. We have professional consulting support services that enable destinations and businesses to establish, engage, expand and optimise their bicycle tourism potential. Our aim is to make bicycle tourism experiences better for everyone – local communities, businesses, organisations, governments and – of course – cyclists!

We provide products and services to local governments, businesses, organizations and cycle advocacy groups worldwide to accelerate the virtuous cycle related to the bicycle tourism ecosystem.

bicycle tourism virtuous cyclebicycle tourism virtuous cycle

We are a destination development firm at heart, seeking to reinvigorate local economies and drive new, sustainable business to benefit local communities and destinations.

Our Objective

Our objective is to help local communities and governments realize their bicycle travel and tourism potential:

  1. Establish your community as a cycling destination.  Working with local government agencies, convention and visitor bureaus, destination marketing organizations and stakeholders, we’ll help plan, design, activate and manage your bicycle tourism offering.
  2. Engage with a niche cycling audience in a global marketplace. Through our global marketplace and destination marketing platform, we can showcase all your community has to offer bicycle tourists, boosting your brand and making it easier for bicycle travellers and tourists to search, find and book everything they need.
  3. Expand. We provide local businesses with tools and support services to build awareness and training, providing capability to enhance existing bicycle tourism offerings. Our marketplace has a revenue stream which keeps more money locally through a profit-share model.  
  4. Optimize.  Once the basics are in place, we look at ways to get more ‘heads on beds’ through itinerary packages and other campaigns.

How we help your destination be world class

Understand what makes you unique

The path to getting more bicycle tourism visitors is different for each destination. It’s not just about a good website, or good product, or more marketing. It’s about understanding what makes you unique, what is getting in the way, and what you need to do about it. CycleLifeHQ provides a tailored solution based on your current level of maturity and your needs and goals.

At the core of our offer is a comprehensive web and mobile solution that makes it easier for visitors to find your rides, provides them with digital wayfinding and downloadable maps, and – most importantly – actively links your local businesses to those rides to generate more visitors and business.  

Our solution works seamlessly with your existing web presence.  It is fully secure, hosted and responsive.  The CycleLifeHQ platform attracts and markets to a domestic and international audience, providing them everything they need to search, plan and book their next cycling experience with you.

Travellers can quickly compare and contrast destinations globally, selecting preferences through search variables. We work closely with all our destination partners to ensure quality curation of ride listings, cyclist experiences and supporting services and facilities.

What we do

We provide four key service offerings as demonstrated in the diagram below.

CycleLifeHQ’s approach

Our service comprises the full range of areas needed to get more visitors.  


  1. help you establish what is unique about your bicycle tourism product and how to get visitors to consider it;
  2. make it easy for visitors to find and engage with your bicycle tourism product through a Bicycle Tourism Digital One-Stop-Shop;
  3. expand your tourism product and build local business capability through awareness and training; and
  4. optimise your destination for more ‘heads on beds’.

We provide bicycle tourism to you as a complete one-stop-shop service.

Our first step (typically 4–8 weeks) sets you up for success.  We then work with you throughout the full year to help drive more customers.  After that, we offer a yearly subscription service that builds on what you have got and continues to drive more visitors.  

Our price is exceptionally competitive.  We can achieve this because this is all we do and we have automated a lot of tools that you can plug and play.

Take our free self assessment survey to identify your current strengths and opportunities

Making it Happen – Together

We operate under flexible partnership models:

1. Managed

  • CycleLifeHQ establishes, develops and manages some or all aspects of your presence for a fee-for-service
  • We mobilize a local team to capture and curate rides and work with local businesses to drive participation
  • Our online marketers then actively promote your destination through social media channels and editorial content
  • We provide additional resources as needed to build, maintain, and boost your presence

2. Self-managed

  • You populate and manage your destination and listings
  • No establishment or maintenance fees
  • We retain all fees collected through the platform